STREETWISE

"Streetwise" - to survive in an often violent urban environment.

Streetwise, founded in 2003 by Manny Rivera an innovative graffiti writer who played a major role in establishing one of L.A.'s top graffiti crews. Manny was later introduced to hustlin' where money came fast, but deep inside he knew he had too much talent to end up as a statistic; he stopped and his pursuit for knowledge began. He read endless books on how to get rich, where he discovered the recipe for success and began to apply it. He wrote a plan to create a successful clothing brand which would inspire and motivate those who come from the struggle.